Ah, AI. It's not just the thing we creatives fear will steal our jobs – it's also ripe for parody, absurdity and one absolutely far-out Reddit campaign.

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Here's the story. We pretended to fire ourselves (the ad agency) and assumed the role of our own AI replacement. 

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The results? A lot of community engagement – from palpable confusion and outright outrage to genuine appreciation of our anti-AI stance. 

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Oh, plus an Addie award... ​

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...and a homepage mention from AdAge. 

 

Thanks, robots!

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Read the thread here.

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Role: Concepting, Copywriting