How do you capture the feeling of a place like Ann Arbor – home to the Michigan Wolverines and a famously artsy, offbeat community – while also selling the six surrounding towns in Washtenaw County?

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By doing things a little differently, of course. Through a mix of messaging and fresh design, we were able to overcome limited resources and deliver creative that punched above its weight. 

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We kept the fun going – weaving whimsy, wonder and storybook charm into into a cozy wintertime spot. 

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Role: Concept, Copywriting